Baltic Heritage Routes. Development of Heritage Tourism Infrastructure in the South Baltic Area
Currently, Kretinga District Municipality Administration in cooperation with partners from Poland, Germany and Sweden implements the project “Baltic Heritage Routes” financed under the Interreg South Baltic Cross-border Cooperation Programme for 2014–2020. Baltic Heritage Routes. Development of Heritage Tourism Infrastructure in the South Baltic Area.
Project implementation period: from 17 August 2017 to 30 April 2021
Total value of the project: EUR 1,877,311.00. Including the funds of the European Union Regional Development Fund: EUR 1,555,926.35. Budget of Kretinga District Municipality Administration: EUR 126,200.00.
The project will be implemented by the project partners:
Lead project partner University of Gdansk (Poland); University of Greifswald (Germany); Kretinga District Municipality Administration (Lithuania); Plungė District Municipality Administration (Lithuania); Telšiai District Municipality Administration (Lithuania); Municipality of Lebork (Poland); National Foundation for Enterprise Culture (Poland); Local tourist organization “Ziemia Lęborska – Łeba” (Poland); Westpomeranian Region (Poland); Northern Chamber of Commerce (Poland); People’s Universities in Kristanstad (Sweden).
The South Baltic Region is one of undiscovered treasures of European tourism. Culture with magnificent cities and castles, landscapes, beeches, forests and wild nature of enchanting beauty which dates back one thousand years prospers in the South Baltic Region. The project “Baltic Heritage Routes. Development of Heritage Tourism Infrastructure in the South Baltic Area” is aimed at creating a strong South Baltic Region which would compete in the global tourism market. The project is aimed at creating the common identity of the South Baltic Region, the region in which single cross-country water (blue) and nature (green) tourism prospers.
The main activities under the project “Baltic Heritage Routes. Development of Heritage Tourism Infrastructure in the South Baltic Area” is creation, preparation and implementation of eight heritage routes. During the project implementation period, proposals which will allow travellers to plan 1-3 week holiday in the South Baltic Region easily and without trouble have already been prepared. Each route will satisfy different traveller needs, i.e. from the wish to know the history of the respective place to active water entertainment and discoveries of nature. Kretinga District Municipality Administration is responsible for a canoe route in the South Baltic Region.
Other project activities are participation in tourism exhibitions and fairs (presenting the created routes), organisation of consultations with the tourism business and representatives of the society, development of cooperation in the field of tourism among partner countries, exchange of experience.
Besides, one of the objectives of the project is to create cross-country information technology solutions which will help tourists to draw up successful holiday plans, enable heritage tourism service providers to share information on own products and services.
The goal of the project is as wide use of created new routes as possible in the traveller community. It is expected that the project activities will spark a greater interest in the blue and green tourism in the South Baltic Region, increase the number of people spending their holiday in the region and will create an interest of travellers from all over the world.